The way shops advertise their physical presence is one of the aspects that I have always loved about London. In the era of e-commerce, I reckon this has become a lot more important than before if businesses don’t want to go totally digital. Think those wonderful installations in Selfridges windows, which sometimes challenge passers-by just like any other artistic display in a museum.

I found this rocket in Central London. Loving the simple details that help make things more fun and, generally, better.

Thank you for taking a look at this week’s picture!

A Londoner from Afar